As mentioned, aggregators are responsible for delivering bulk SMS messages. Next, the client-facing solution will send the message through an aggregator. Step 2: Bulk SMS Sending / Telecom API Platforms The client-facing solution will take care of the rest. All they need to do is create and set up an account, upload their contacts, and craft their marketing message. In other words, client-facing solutions make it easy for brands to send text messages without having to worry about the technicalities of how it all works. These are called client-facing solutions, which are essentially specialized platforms that attempt to take telecom and repackage it in a way that is more targeted and sophisticated. Step 1: Client-Facing Solutionsįirst off, the cannabis industry is highly regulated, so dispensaries and cannabis brands must have a different approach to marketing compared to other kinds of brands, and one of the strategies is to partner with a marketing platform like Alpine IQ. Let’s take a more in-depth look at how it works, especially in the context of the cannabis industry. The short answer is that it’s routed through a network of carriers, but there’s a bit more to it than that. So how does a message from a sender (e.g., marketers, cannabis companies, etc.) get to the intended recipient? Telecom: An abbreviation for telecommunications, telecoms refers to the electronic transmission of data, usually in the form of text or voice messages. SMS: An abbreviation for short message service, an SMS refers to a text message that is limited to 160 characters. Routing: In telecoms, routing refers to the process of delivering messages from the sender to the intended recipient. These are special software programs that scan messages for certain keywords or content and can block them from being delivered if they are found to be in violation of regulations. This is the most reliable way to ensure that messages are delivered, but it’s also the most expensive.įiltration: In the context of this article, filtration is also called message filters. They are responsible for building and maintaining the networks that your messages travel on.ĭirect-to-carrier: As the term suggests, this is a direct connection between a sender and a carrier. Some major carriers are AT&T, Sprint, T-Mobile, and Verizon. In the context of messaging, an API would allow a chat app to connect with a carrier in order to send and receive SMS messages.Ĭarrier: Carriers, or wireless service providers, are the companies that you buy your cell phone service from. These are common terms that may come up throughout this post or that are important to know about messages being routed:Īggregator: A company that provides a bulk SMS (short message service) solution to brands and enterprises.ĪPI: An abbreviation for “Application Programming Interface,” an API is a set of programming instructions that allow software to interact with other software. Glossary of SMS and Telecom-Related Terms: Here’s a quick overview of how messages are routed across the telecom ecosystem, but first, let’s discuss some of the key terms that you’ll need to know. Have you ever wondered how text messages get to you? It’s a complex process that involves many different players, all working together to make sure your messages are delivered quickly and reliably.įor cannabis-related messages, in particular, there are a few extra steps that need to be taken to ensure compliance with regulations.
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